Vista Radio Unveils Fresh Energy for 96.5 The Ranch and 104.5 The Goat inOlds and 106.5 The Ranch in Vegreville

Olds and Vegreville, Alberta – January 10, 2025 – Vista Radio, known for its commitment to

local programming and community connection, is excited to announce the rebranding of three of its stations in Alberta. Starting this week, 96.5FM The Ranch and 104.5FM The Goat in Olds and 106.5FM The Ranch in Vegreville will bring renewed energy to listeners.

These changes reflect our unwavering commitment to evolving alongside the communities we proudly serve, while introducing fresh identities tailored to their unique tastes. With the transition to The Ranch, listeners will experience a true connection to the heart of country music and the local country artists that celebrate Alberta’s Prairie spirit. Meanwhile, The Goat will continue to "feed" off the rock energy of the Highway 2 corridor and Mountain View County. All three stations are ready to super serve the many areas they reach, including The Ranch in Olds with an impressive 35,000 watts spanning the multiple communities who work and play hard in the heart of Alberta’s most scenic county.

Listeners can rest assured that their favorite programs, trusted hosts, and the local focus they value will remain intact. Additionally, they can stay connected digitally with local news, information and events through platforms like “MyVegrevilleNow.com” and MyMountainviewNow.com” in Olds.

Cory Noel, long time broadcaster in the Olds stations shared, “We’re not just changing names; we’re introducing a new era of connection and excitement while staying true to what our listeners love.”. Vegreville General Manager Jeff Dyck, or “JD” as he’s known on-air, is quoted “These stations have always been about the people, and that’s not changing – we’re simply enhancing the experience.”

It is just the beginning of a very exciting 2025 for Vista Radio. Listeners can tune in locally to their new enhanced stations The Ranch and The Goat or stream online at “MyVegrevilleNow.com” and

MyMountainviewNow.com”.

About Vista Radio - vistaradio.ca

Vista Radio currently operates 51 radio stations broadcasting across B.C., Alberta, Ontario, and the Northwest Territories. Vista also owns and operates 39 locally focused news, information, and events portals for its communities. This number is growing with the pending CRTC approval of acquiring 21 Bell Media operations in British Columbia. With more than 250 employees, the Vista team is passionately dedicated to their communities and is committed to generating exceptional local media.